Are you a small business owner, for one or two reasons, still struggling to impact your business through blogging? Overcoming the challenges is possible. As a small business owner, you may ask ‘how.’ Well, this is what this article is all about.
In a world where information gathering has become a vital part of everyday life, blogging is one way of information dissemination and crucial marketing strategies for attracting clients or customers. In general, blog contents is capable of meeting the demand for information across all business sectors.
Blogging, as a critical component of content marketing, is fascinating and a great method to attract a target audience to your website. So, in this article, you will get to know how you can get started with blogging and how to overcome the challenges faced by small businesses in producing valued contents.
There are different ways to formulate marketing strategies. One of them is through blogging. Blogging is a mode of connecting with your audiences by posting and sharing contents online across various platforms.
Creating blog posts may seem like an easy endeavour. But the toughness in it starts from the very first day you decided to embark on that route. Successfully using blog posts to connect with your audiences is progressive and requires patience.
You may wonder why it is that necessary to be patient in order to hit your business goal through blogging. By all good reason and logic, what makes every business endeavour successful is time and continuous process.
To get started, you need to prepare and have these four critical things ready:
- Decide the time and day to post: Blogging is about consistency and serving your audience with new pieces on a regular basis. So, you need to decide when to post and share on your website, social media or other channels. Also, choose how many posts will be published daily or weekly.
- Get enough fund ready for blogging: You should first make a budget for writing your blogs. It does not necessarily mean you should get a large sum of money. Expenses can be reduced if you create the contents by yourself.
- In the event where you cannot, you need to hire experienced writers to do the writing. Besides, when you run out of ideas sometimes, you may need professional help to revitalise your brain.
- Determine the purpose of blogging: This aspect is crucial because it guides you on the type of contents to create. Are you going to be writing to solidify an authority in your niche or writing to guide readers in using your product?
- Depending on your niche, the two styles of writing can be employed for your business. You can even go as far as writing to sell i.e., creating a product or service description as a landing page.
- Get at least 3–5 topics ready and the structure intact: Since the process of a successful blogging is continuous, it is vital to get some of your topics ready beforehand. It means you need to have at least 3 key topics to work on after posting the last article on your website.
- Doing this helps you to maintain consistency in writing. At times, when working on a new article, you may generate new ideas that can be developed into more new posts.
Having these four things ready and intact can benefit your business a great deal. Moreover, they will get you into the space of blogging progressively while you master how to communicate with your target audience.
Overcoming the challenges
You may not have thought about facing any challenges or think you could encounter any issue when blogging. Things do happen, and you may run into some issues in a blink of an eye. This is not an attempt to discourage you from blogging, but to get your mind prepared for the unforeseen circumstances.
At the initial stage of blogging, you may face some challenges. These challenges could be: what to write about, where to get materials, how to convey your message correctly, getting the blog to the right people, where to connect with people, and/or how to get your audience to take action.
In the next few paragraphs, I will provide you with the six possible challenges you may encounter. How then can you rid yourself of these challenges if faced with one or more of them? Let me explain from a professional’s point of view.
1. Not having enough ideas to write on
At times, ideas to write on new subjects may not be there. Then you start to dangle on the same topic or rack your brain for fresh ones. When this happens, it does not necessarily mean that you have run out of ideas. What it means is that your mind needs to be refreshed.
How do you get your brain refreshed? The first thing to do is take some time off writing and do something to relax your mind. After that, get some books or online articles on any topics to read. When you are done, go back to your blog page and start reading your piece.
At this point, you will have a clear mind. Probably, you get to see some errors in your previous articles if any. And gradually, the ideas will sink in. But if no idea flashes, the next thing is to ask for assistance from a writer.
2. The challenge of passing the right message across
This aspect has to do with telling the story you want your audience to grasp. Here, you have ideas, but they are not what your audiences are seeking. The problem is, there is no connection between your message and the people you are serving.
So, the question boils down to: how do you solve this challenge? To address this, you need to know who your audiences are and the problems they currently face. Then connect the problem to what you have got to offer, and produce articles about the solutions.
Here is a comprehensive article on how to know your audience so you can target them better with the right and specific contents.
3. The challenge of getting the message to the right people
This is closely related to the second point. In this case, you have the right message and idea based on your business values, but they are being delivered to the wrong people. If this happens, it will inevitably lead to a lack of connection between you and your audience as stated above.
How can this problem be resolved? Similar to the previous solution, you need to understand your audience. Instead of targeting everyone, with the hope of reaching more people, focus on those who really need your product or service.
4. Not knowing the channel to connect with your audience
Finding the channels to communicate with your audience can be a daunting and intense search. This process should be among the first things you do before starting a new business. In case this was not done, you could face the challenge of finding the right platforms to share your posts. Do not worry. You can overcome this issue.
Typically, you conduct a market analysis at the very beginning. While faced with this issue, you may ask yourself: should I use social media? And if yes, which one? Or should I build an audience with my website and ignore other platforms?
To solve this challenge, use SEO techniques to optimise your contents; limit your social presence to G+, LinkedIn and Facebook; test out other relevant platforms as your contents grow; add Google Analytics to gather metrics about your website performance and know where your audiences are mostly present.
5. Difficulties in getting the right materials
The best place to search for materials or resources is on the web. Even though the web is full of information, you still need to vet the sources. At the same time, you look for sources that match the exact context of your content.
The web is full of many data and information. However, it does not mean the information you need is already produced. In case you want to make a claim which is unique to your business, how do you get the online material to back it up?
Maybe you have solved a unique problem, and you want all your audience to know about it, use the clients or customers that you helped as evidence of your claim. And if you cannot find materials for your work, interview experts in your niche.
6. Difficulties getting your audience to take action
This aspect can be very frustrating, especially when revenue is needed to offset the recurring expenses. If you are not patient, this is the point where you will break down, and it may lead to the end of your business.
How do you get your audience to take action after they read your article? Well, you need to understand how to apply copywriting to your contents. Copywriting is the process of using compelling contents to push your website visitors into taking actions.
Copywriting requires a unique skill in crafting enticing and pushy lines. If you do not have this skill, hire an expert or contact me for more.
As stated before, blogging is one aspect of marketing strategies. To a great length, implementing other forms of marketing tactics, along with blogging, will elicit the brand you are trying to create or the message you want to pass across quickly.
It is obvious that everybody cannot write at the same level. Do not let that deter you from blogging. You may not have the ability to write like others, but you are more than capable in telling your story in a different format. Whatever format you are better at, produce in that format first, and later convert into a text format.
So, carefully follow the solutions I have outlined in this article if you are facing any of the challenges. In case you get overwhelmed due to lack of free time to write new contents, I can support you in growing your business. Contact me to get started.