Customised SEO Dashboard: What Is It and Why Use It?

Do you know the advantages of putting relevant metrics on a personalised dashboard? Instead of wasting time clicking a different section of the analytics tool, customised SEO dashboard provides an efficient way of measuring data.

As an online marketing expert, handling multiple projects can be daunting, especially when they involve data gathering and measurement. To be efficient the quickest way to measure data is by placing selected metrics on a dashboard.

If you have not been personalising your SEO dashboard, this article is dedicated to explaining what it is and why you should start creating a customised dashboard. Also, I will briefly describe what to include on the dashboard for your business or clients.

By knowing what revolves around the customised SEO dashboard, you will acquire a systematic manner to reduce strains of measuring a vast amount of web traffic data.


What is customised SEO dashboard? First, let me break down the phrase into separate terms. Secondly, I will provide a brief definition for each of them. Finally, I shall define all the terms as a phrase. Doing it like this gives more clarity to the meaning.

  • Search Engine Optimisation (SEO): SEO is the process of optimising website pages using specific keywords in order to make the pages appear at the top of search engine results page (SERP). The main aim of SEO is to generate organic traffic to a specified web location.
  • Generally, a complete SEO technique covers the on-page, off-page and the technical aspect. To learn more about SEO techniques and how you can rank your web pages better on search engines, check out this SEO checklist.
  • Dashboard; A dashboard is a pre-structured view of metrics gathered through online marketing campaigns into a single spot. While the dashboard may consist of metrics from all internet marketing sources, an SEO dashboard consists only of organic metrics.
  • Customised SEO dashboard: This is a series of organic web traffic metrics that are organised, structured and fitted into a board consisting of different data. Basically, the customised SEO dashboard is personalised and contains only the information needed to measure the success of any campaigns.

To summarise SEO is used for optimising a web page; dashboards show a quick view of all pre-structured metrics; customised SEO dashboard is the reselection of metrics into the dashboard.

Why create a customised SEO dashboard?

There are good reasons to personalise your metrics dashboard. While the advantages are glaring to some, others need to experience it themselves to believe. Whichever way, I will briefly point out some of the reasons why you should use the customised dashboard.

  • Quick data analysis: When using organic search to generate traffic for your clients or business, you may spend a lot of time gauging the effectiveness of the techniques used.
  • One efficient way to reduce the time spent scouting for data on any analytics tools is to create the customised dashboard. In this sense, the data you are measuring displays on the homepage of your marketing tool giving you a quick view.
  • Easy sharing of data: Creating a customised SEO dashboard enables the ability to view the performance of SEO techniques at a glance. Emphatically, you can showcase your project results with your team within the snap of a finger.
  • Choose your style of a graph: You may be familiar or accustomed to using some particular graphic designs. With the customised dashboard, you decide the arrangement, the positions and how the metrics are displayed graphically.
  • Interactive and stress-free reports: A customised SEO dashboard provides easy interaction between team members working on the same project. And preparing an online marketing report is as quick as glancing.
  • For the team, project outcomes become easy to track and measure when placed in a straightforward set of widgets.

In summary, monitoring SEO metrics in a simplified form helps to analyse online marketing data for your clients or business quickly. In turn, you will be able to make quick and informed decision about your marketing plans.

What to include on your customised SEO dashboard

In a similar post, I discussed some of the key elements to track when running an organic traffic generation. This piece may be a good starting point for you if you are just beginning with web marketing campaigns.

Generally, when it comes to customising SEO dashboard, it all depends on the client’s or your business primary goal. For example, if generating more traffic is your ultimate goal, then it is vital to track the traffic sources.

Here is an example of a typical pre-structured dashboard on Google Data Studio. As you can see from the image, it contains Users, Sessions, Bounce Rates, Pageview, Channels and Countries.

With a quick glance on the dashboard, your eye can easily capture the key metrics for your marketing campaigns. So, customising your SEO dashboard is essential to speeding up how data is being measured.

Depending on the type of tools you are using, a similar pre-structured dashboard comes with it. In case any element on the dashboard does not match the metrics you want to track, delete it and include your personalised metrics.

In conclusion

As you already read in this article, there is a way to structured traffic reports and make decisions based on the collected data in lesser time. That is why I will encourage you to structure your SEO dashboard similarly.

Still pondering or not sure on how to start? There are several tools that can support the customisation of your SEO metrics in one single dashboard. If you want to get more information about the best and recommendable tools, feel free to drop me a message.

All in all, customising your SEO dashboard has more advantages than what had been discussed earlier. At the end of it all, not only will you improve your working time but also satisfy your clients.

Online Marketing Specialist