Are you looking for alternatives to a keyword research tool you are currently using? Then look no further cos you will be presented with the list of tools to help you scale your SEO keyword research.

Keyword research has always been the secret of gaining organic traffic. Without it, your content will be difficult to find organically. So, right in this article, I will give a brief description of 6 essential free tools and 5 paid tools.

For the purpose of those who are new to Search Engine Optimisation, let me start by stating the meaning and the importance of…


Have you recently launched an online business and want to get your target audience to reach out to you? Or have you been online for some time but still can’t get your target audience to hit the dial? Well, you are right where you will learn how to market and promote your business online.

This article only deals with the marketing and promotion of your offers. In essence, I will describe the main aspects of online marketing campaigns and the tools you can use to grow your business.

Before delving further, you should have known who your target audiences are…


Whether you have zero or low budget, you can build your online business and start making profit with this process.

What’s in it for you?

  • Acquire a step-by-step actionable processes to gaining confidence and start to pursue your dream.
  • Gather insights on how to choose a niche, identify a problem and how to provide solution for the problem within the market.
  • Learn how to use different marketing channels to attract and generate leads for your business.
  • Understand what not to do when it comes to running an online business.

Table of contents

  1. Introduction
    1.1 About the author
    1.2 What you will learn
  2. How…

Do you know the advantages of putting relevant metrics on a personalised dashboard? Instead of wasting time clicking a different section of the analytics tool, customised SEO dashboard provides an efficient way of measuring data.

As an online marketing expert, handling multiple projects can be daunting, especially when they involve data gathering and measurement. To be efficient the quickest way to measure data is by placing selected metrics on a dashboard.

If you have not been personalising your SEO dashboard, this article is dedicated to explaining what it is and why you should start creating a customised dashboard. …


Have you ever checked your Google Analytics and noticed a sharp increase in your web traffic? And what you see is hundreds or thousands of website visits just in few hours/days. Just like that?

At that particular point, you may be excited about the sudden traction your website gained, especially if you are still struggling to attract visitors to your web pages. Unfortunately, this traffic is not real.

If this happens to you, it is the work of a referral spam. Don’t be afraid here; you haven’t been hacked. Referral spam distributes fake visits to almost all the websites available…


If you are into SEO, you would have heard the term ‘backlinks.’ A lot of bloggers or web content writers find it challenging to build high-quality backlinks. And some resort to spammy activities to get, at least, something linking back to their web pages. This type of practices isn’t to be encouraged.

Whether your website is new or old, I have highlighted 7 different methods you can use to generate high-quality backlinks without breaking search engine rules. These methods are vital if you are new to link building techniques.

Before delving into these methods, let’s understand what backlinks are and…


I guess you are on this page now to know more about iFastNet web hosting company. If that’s true, you are in the right place.

There are several web hosting companies out there, and it’s difficult to know the perfect one to host your website. I do remember being in this position, before I finally decided to go for iFastNet.

Well, I have been using the company for almost a year now and will like to share my experience with their service with you. Basically, I will make a review of the notable things that I have had with iFastNet.


Measuring the success of SEO technique is time-consuming and difficult. This difficulty is due to the several ranking factors that are used as criteria. Because of it, you can’t point to precisely the factors that actually turn up the light for you.

Here is the thing: as difficult as it may seem, there are some ranking elements you can track to mitigate the difficulty. As a result, you are able to measure and improve the performance of your SEO techniques.

For tracking and measuring the SEO performance, 5 key elements are provided in this article. Also, check out this article


Third party platforms have become the ‘go to arena’ for companies, small or large, to connect with various customers. As these platforms continue to drive innovative way of connecting to customers, businesses are becoming entangled with them.

While this innovation offers opportunities to grow and manage your community of audiences, entirely depending on any of the online platforms comes with high risks. But the adoption of a multichannel strategy mitigates the risks associated with third-party channels dependency.

Without any doubt, building a community of customers on the social platforms is a good idea. However, it comes with its risks as…


As a business owner, have you ever wondered how digital transformation can benefit your business? In case you haven’t, and to simply put it, the key benefits is the survival of your business in the face of a highly competitive environment.

What does this imply? It implies that to remain in a competitive environment, you need to operate in a digitalised domain. Although the need to transform businesses digitally may not apply to all industries, it is vital for almost all companies to adopt.

In this article, I will describe 7 business benefits your company can derive through digital transformation…

Calistus Mbachu

Online Marketing Specialist

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